To carve out a family-friendly niche! that wasn't so hard to say upfront. No need for obtuse clickbait and under report on the other big co's that often look into streaming plays outside of their core competency.
Perhaps more will pull the trigger on this if content costs fall to the same point that originally made netflix make sense for big numbers.
They can keep carving, half of FAANG has tried to move the same mountain and it budged not an inch.