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Is intercom.io legal? It requires publishers to send customer PII (email address) in a JavaScript to a third-party. It would be trivial for Intercom to join that PII to an ad network tracking cookie, for example. Seems like a huge no-no.

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Completely legal - in California all you have to do is post a privacy policy on your page if you collect this information. Almost everyone is collecting this and it applies to everyone regardless of whether they are a 3rd party or not.

Though, by the looks of it, intercom.io may benefit from a privacy policy =)

Here you go:

http://docs.intercom.io/privacy.html

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