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> The chasm between a small required effort and zero effort is vast, from the user's perspective.

Wow! I think I have intuitively/subconsciously worked this into some products I have developed but never had it articulated this way. This is very useful. Any books you'd recommend on this topic?

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Sorry, can't recommend a good book. My opinions come from interacting with actual product people, and from watching "undercooked", "overpriced", "poorly made", "easy to replicate" things achieve enviable success and wide adoption very quickly: PHP, Docker, Heroku, Dropbox, etc. They all completely removed friction in some narrow but important areas, and this was more important than all their very real shortcomings.

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