Show HN: Webaggr – handpicked collection of landing page design | Hacker News Reader

Show HN: Webaggr – handpicked collection of landing page design

webaggr.com

37 pointseashish9314 comments

I get the purpose of this from a design standpoint, but it's missing 3 important perspectives.

Mobile view: in the past 10 years, mobile has taken over most web traffic. These pretty desktop views are only seen by a small percentage now.

Heatmaps: all that UI looks pretty, but without correlating conversion rates they won't perform. I would like a "Show Us Your Heatmaps" collection. How visitors actually use these pages is usually disappointing to marketing managers and designers, but crucial to stakeholders.

Dynamic Design: one important use of machine learning and A/B/n testing is the ability to deliver tailored landing pages to viewer within different contexts. Aren't we already at the point where a mobile Twitter user could see a completely different UI than a desktop Google search visitor?

Yes, all of this. You beat me to it. I just made a similar comment before seeing this one.

Another important angle to this is that if you have a high performing landing page, you don't bring attention to it outside the campaign. Otherwise, you're just giving gifts for competitors to steal.

Most of these look like 20$ templates you can buy on some template site. What should be interesting here so they get picked for this list?

Templates are overkill. They don't have good copywriting - lorem ipsum all over. And this is just start. Soon there will be animated websites section, aggregation of free tools and localstorage based tools.

All that matters is that they convert. There's no way to know they will convert outside of testing in an actual campaign. And you generally want to have a load of landing pages, multiple variations for each segment which you do A/B testing on. Buying a $20 template and sending all campaign traffic to a single landing page built on that template is costing you a LOT more than the price of the template.

I've never seen so much Inter in one place ;)

Out of all the other sans typefaces on Google Fonts, Inter is arguably the cleanest looking followed closely by Archivo. I'll take Inter over any of the "fancier" fonts any day.

Could you tell us about how you got started doing this and what your criteria are?

Is there a back-story you can share here?

Do you have any idea on how well these perform?

No backstory as such. The reason I'm building this is for SEO, to aggregate everything (websites, ai tools, localstorage based free tools). My main product is minform.io - form builder which is still in beta phase and lacking many features. It's difficult to rank 1 page vs multiple pages on google. Have tried similar things in the past with hreftools (see my profile here). Got many upvotes on both hackernews and reddit, but stopped working on it due to other paid freelance projects.

This time I've a multi-year plan for both of my side projects (funded by freelancing).

Show HN is more for things people can try, take a look at https://news.ycombinator.com/showhn.html

'Curated list' is not a great fit for Show HN (or HN in general)

https://hn.algolia.com/?dateRange=all&page=0&prefix=false&qu...

You should post your 'main product' as a Show HN, that sounds like something more in its wheelhouse.

> It's difficult to rank 1 page vs multiple pages on google

It's my understanding that landing pages haven't been a tool for being ranked for years now. Back in the heyday of search engine affiliate offer spamming, landing pages might have served this purpose. But today, landing pages are more for being a critical part of a "funnel" for marketing. An ad campaign may link to a landing page which has been crafted specifically for that segment. The entire page has a focus to get the prospect to the next step in the funnel via the "call to action." As part of your testing, you would have multiple landing pages per segment which you rotate in your ads. Therefore, the most important metric would be the conversion rate of the landing page (the percentage of visitors follow through to the next step via the call to action.)

Therefore, it's not the design of the landing pages which is important. All that matters is how they convert. An ugly landing page which converts well is infinitely better than a landing page which doesn't convert at all. Someone who is well versed in marketing will know this, and won't be impressed with a portfolio.

The next issue is that if you have a landing page which converts well, the last thing you want to do is put it in a portfolio. A high performing landing page is a secret sauce of an ad campaign. You don't want for competitors to steal your secrets.

Landing pages generally aren't meant to be discovered outside the campaign. You probably don't even want for them to be indexed by Google. This is different from the main portal of the website, because the web portal is more general with less focus on calls to action. You also can't shape the main portal to different segments.

Interesting landing pages

thank you.

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