I'm guessing you don't live in the south. Pickup trucks are a major way of life for a lot of people. They certainly wouldn't be happy about increased regulatory burden.
Attitudes on roads vary wildly based on the community in question. There's a large surface area of this country that doesn't care to have non-vehicular traffic sharing the roadways.
Urban communities will prioritize different needs than suburban and rural communities. The two ends of the spectrum aren't really compatible because these are wholly different lifestyles that are geographically separable.