If it makes you feel better, ClearType was a brand Microsoft has used since the late 90's/early 00's. I know it as some weird pixel display thing designed to make text look sharper in WinXP. But, it was a hidden option that required third-party software to reveal to me.

In Microsoft's world, they assume themselves to be the sun and thereby everything revolves around them and their cheesy need to synergize jargony things. Too bad momentum isn't in Microsoft's favor these days.