The culture turned on Google around the same time Google lost their innocence and dropped the "Don't be evil" clause (note the dropping of that clause was not the cause, just one of the symptoms).
I suspect that even today you'd have a hard time finding a random person on the street who even knows that Oracle is a company and not a character from The Matrix or ancient Greek mythology. And if you tell them they bought Sun they'll think you mean the newspaper, if you talk about Java they'll either think you mean the island or are talking about a brand of coffee.
When did that happen? It's still there.
[1] https://gizmodo.com/google-removes-nearly-all-mentions-of-do...
But as that article notes, they didn't drop the phrase. It's there now. It's always been there. There was never a time when they dropped it.