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The first thing I see is a signup without even understanding what the product is or how it's different from my existing notes.md file.

Why would I login before even knowing what it is?

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Maybe it was added since your comment, but below the signup form is a series of videos

i have a lot of text explaining it. def open to ideas on how to explain more clearly though.

I would have appreciated seeing a <2 minute recording of it (GIF, animation, video etc.) to better understand what it is.

I like the logo, though!

That's valid. I tried a few days ago, but it's pretty terrible and almost 4 minutes! I will shoot for 2 min next time.

Shoot for sub 10 seconds. A gif. People’s attention spans are much, much, much shorter than that. Think 1-2 seconds. I think if you can’t get the idea across in 1-10 seconds you lose 99% of watchers

If I've learning anything from modern instagram, this is it. :|

People who aren't interested leave early. This has nothing to do with attention span. If you cut it to just a few seconds, then yes more people will watch the whole thing, but that doesn't mean more people will get anything out of it, it's just they don't have time to move on before it's over.

I think you're missing the fact that interest can be piqued by a good video, it is not predecided if someone is interested in a particular product or not

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