When I worked at Google I immediately sold my stock and diversified. In hindsight that "cost" me at least $2MM. At a subsequent employer I held the stock, determined not to make the same mistake again. That "cost" me nearly $100k before I realized that the new employer's stock was not going to do what GOOG did.

Anyway, congratulations to those Googlers who "picked" GOOG by not selling their GSUs and who made out like bandits. You certainly got lucky, and nobody should expect their own employers' RSUs to do the same.

Googlers from the past ~15 years are comparatively filthy rich. Imagine having had an opportunity to miss out on 8 figures of stock returns and only be left with 7 figures because you followed sound financial advice. Bruce Willis is no doubt dabbing his eyes on Memegen.