EDIT: I see the general problem of origination fraud. But that can be mitigated by imposing limits and requiring extra levels of authentication for bigger payments.
It's fine if you say, yeah I can do without #2, but realistically you cannot do without #1 in any digital payment scheme that will have wide acceptance so a chargeback mechanism is required.
The only settlement methods we have that do without both protections are cash, cashiers checks, and wires. Setting aside cash the other two are a pain in the ass to originate exactly because they are non reversible.
Fraud is already a big business, with the current security levels. With worse security? Fraud goes up some more.
A modern payment system would require at least touch/Face ID on every transaction.
Higher amounts would require 2FA, pre-authorization, delays, cool-downs etc.
Which are exactly the kinds of things credit cards do, but it can't be perfect so they still suffer losses, so they still have to charge a percentage.
(Of course a lot of the percentage can go to rewards programs, so we're talking about the percentage once those are accounted for.)
However there are both historical and convenience reasons at play here. It was a big transition to move to chips, for example.
So your assertion that they're not making an effort at fraud prevention is just completely untrue.
Edit: Tap pay is ubiquitous in the EU
Hopefully that contract ends soon, because wow did they shoot themselves in the foot on that one.
It would be suicide for a shop not to take it, I know many people that don't carry their bank card at all. Only their phone for Apple pay.