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We're testing different variations of the pitch. We find it really hard to pitch features and functionality to business/management people, so we have a few variations running that are pitching only benefits or pains, but no exact functionality. For the features tour we decided one must sign-up and try. And only then we take them trough features tour.

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Don't pitch, show it. Pitches are for products that don't exist or work properly yet. Yo u have a cool product explanation with screenshots on the Features page, just add in another callout to emphasizie the due date field (in fact, I'd promote that field so it becomes clear that the deadline is of equal importance to the decision).

I HATE a pitch without screenshots. It's a waste of my time and makes me instantly skeptical of the product.

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