im not sure if this is enforceable as most bots are outside US jursidction and would be impossible to gauge in some cases as they use residential proxies ex) Brightdata
I think this is implying the fines go to the site hosting the reviews. It puts the enforcement onto Amazon for example.
this leads to the question can someone create massive amount of fake reviews on a competitor website
we'll have to see the penalties on Amazon if these new fatwas from FTC have any bite