I feel it's partly because the devices are now actually far superior to competitors thanks to M series processors, so owning a MacBook is no longer just a matter of being hip.

This means many Apple buyers are now people who just want a bloody powerful laptop, rather than people drawn to the tasteful design who would be more likely to preach about it. The power buyers don't need to preach, every chart tells you what they would. The Macbook Pro has become the Top Right Messi of the laptop game.