They only incrementally improve the status quo now.
In fact most of the time I'd rather people just left stuff the fuck alone.
People said that about phones in 2006 as well, they had looked the same for a while then, why would you want more than a phone that can call, make messages, and has a built in calendar?
And I say that as a major Android fanboy for most of my life. Apple doesn't surprise you. The products are damn good, and they don't change too much, too fast.
Also Gen Z doesn't understand why SMS messages degrade image quality, so they blame Android.
Apple's reputation for reliability mixed with extremely manipulative tactics are a lethal combination.
Google are not a hardware company, they are an advertising broker. They aren't in the least bit interested in anything that doesn't increase money from that core business. They only started making phones so as not to lose control over that advertising space, but they remain mediocre at it at best because that's enough for them.
Apple are a hardware company, that's where their focus is.