Apple to become most profitable company ever | Hacker News Reader

Apple to become most profitable company ever

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41 pointszacharye22 comments

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I think this video by Simon Sinek explains very well why Apple is successful. It's the motivation behind doing the things they do that matters, not just what they make. This tends to attract a lot of customers to think the same way, and believe in Apple's goals and philosophy.

http://www.youtube.com/watch?v=qp0HIF3SfI4

I continue to hope that more companies will take the lesson from Apple and start doing more in-house engineering with a focus on quality and not the race to the bottom.

Cargo-cultism. Apple was doing both those things back in 1998 when they were going broke, and they could have just as easily gone broke doing 'em.

There are many ways to run a successful company. Some of 'em involve in-house engineering and a focus on quality, while others involve outsourcing all your engineering and focusing on cheap crap (see also: Wal-Mart, nearly as profitable as Apple).

Sun also did this and ran themselves into the ground.

They lacked insight into what was happening with their business model. Apple has shown incredible foresight in this regard.

I agree with you, but Walmart definitely does not outsource the part of their business that separates them from the other cheap import retailers.

Yeah, like Steve Jobs making sure the NeXT factory looked pretty by painting the robots is an example of silliness because NeXT failed. Yet if Apple showed that off in a product video today, it would be held up as attention to detail.

NeXT didn't really fail. They had a reasonably profitable exit by being bought by a large tech company, and subsequently basically took over the acquiring company and drove it to become incredibly successful.

But of course the popular image of NeXT is that it failed, so your point still stands entirely.

And perhaps most importantly, while it was an independent company, NeXT was operating under a very restrictive non-compete agreement that forced them to go after only low-volume segments.

I hadn't heard about that, do you have any links to more info? It sounds interesting.

NeXT's acquisition valuation was far below the valuations it accepted investment at years before. I'm pretty sure it was a net loss for its investors, if not directly that certainly on an opportunity cost basis.

From what I've read about the olden days, it was actually viewed as attention to detail then.

Not disagreeing with the bulk of your comment, but...

In the December quarter alone Apple generated 85% of Walmart's most recent annual profit. And most likely for Christmas 2012 it'll exceed 100%.

Or put another way, if Apple hits their numbers for this year, they'll do about 200% over the profit that Walmart does (annually).

I only point this out because it's staggering.

They were still doing in-house engineering, but in Jobs' biography it's repeatedly mentioned that Sculley changed the focus from product quality to profit and that caused the downturn in their business.

Obviously, not a completely objective source, but it's not necessarily true that they were doing exactly the same things in 1998.

Apple succeeded because of high product quality, genius marketing and a lot of timing luck. All of these 3 were essential. Anyone dismissing one of them is usually being biased.

You can engineer at least the first two ... and then luck usually shows up

"Luck is what happens when preparation meets opportunity."

This applies to all things more so than most people are willing to admit.

Many prepare and never have the opportunity, many have the opportunity but do not prepare. Neither works without the other and one of them is mostly out of your control.

Apple succeded because of its pervasive and ruthless principles, its strong propaganda, and their overly seductive designs.

AAPL Stock Chart 1984-2012: http://finance.yahoo.com/echarts?s=AAPL+Interactive#symbol=a...;

Wow is that highly deceiving.

You need to put stock charts on a log scale otherwise normal growing stocks (5% per year, say) always look like they are just about to peak.

Here is how it should look for the same time period:

http://www.google.com/finance?chdnp=1&chdd=1&chds=1&...

Is it the most profitable company ever after accounting for inflation? Probably not, but would love to see some data on that.

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