I've created an online WYSIWYG editor for building static documentation sites for products - TileDocs (https://tiledocs.com).
Its capabilities are currently limited, but it's suitable for creating attractive documentation websites.
Key features include:
* Create workspaces with tree-style navigation
* Organize content into groups and folders
* Basic text editing components (paragraphs, headings, lists, quotes, etc.)
* Code blocks with syntax highlighting
* Image insertion
* Markdown import and shortcut support
* Built-in search functionality
GitBook inspired this tool. I loved how easily you could create beautiful, user-friendly docs with GitBook. But not being able to deploy those doc pages on my own website was a deal-breaker.
My editor allows exporting to a static website that can be used anywhere. And it is completely free.