For mobile apps you need a smart phone right? But when you use our REST APIs you (your end user) doesn't need a smart phone in order to use your app. Let's say that you have already developed a E-mail client app for a smart phone, and want to modify it so that every phone user can access their e-mails. You can use our APIs and deliver the email via SMS or USSD to the end user. The Smart phone market is huge, that's true. But think of all the people in the world that have "ordinary" cell phones, and they want to spend e.g. 3 $ a month to get their emails.....or to update their Facebook status via an "old/featured" cell phone? What about does guys? That's where www.parseco.com steps in.