A gamed a contest into a brief TV career once.
A British computer TV show ran a content on their web site, but it was a fast-paced multiple-choice Flash game. I just opened three accounts. Ran through it with the first two to figure out all the right answers, then got perfect scores on the third.
The prize was to co-present the show one time, but apparently they got so much positive feedback they made me permanent, until I found a new job. I never let them know I cheated :/
This is the show. I only did it because I had a huge crush on Kate Russell: