Part 1 has been accomplished. Let's get part 2 going!
Aside: It amazes me how the American public has allowed defrauded companies to assign the company's loss as a liability to innocent individuals (in the form of "identity theft"). It would be great if we could get that changed in the minds of the public. A well-informed public could collectively turn "identity theft" into the "bank's problem" (from the old adage "If you owe the bank a billion dollars they have a problem..."). The insurance industry would swoop in as the defrauded parties start making claims and shoddy security practices would get tightened-up.
(Edit: I fear insurance companies coming in to "fix this" to some extent-- citing my experiences with PCI DSS compliance auditing and Customers who have had 'cyber insurance' policies coming with ridiculous security theatre requirements. Maybe we can end up with something like a 'cyber' Underwriters Labs in the end.)
(Also: Yikes! I hate that I just typed 'cyber' un-ironically.)