Ask HN: Define Marketing
I'm trying to learn marketing from scratch. I'm an engineer, spotted a problem, solved the problem with a product, wrote FAQs for product, I know the target audience and the market.
I'm asking because, in my world marketing is different and in reality it is different.
I know it is about having a product site, sharing it in forums like producthunt, hackernews, reddit.
That seems odd, because it shouldn't be the only places also there are already in these communities and I want to explore uncertain places.
I'm aware of seo as well, but im unable to believe in it. I have strong belief in product I have but I do not believe in these forums or communities.
What is marketing ? In my words finding the customers for the product.
How do I find my customers? Is answer I'm trying to find. I mean, I'd show the tool to designers in my office, but I can't sell to them. I need customers who I do not know but need this software.
My words might not reflect what I'm trying to ask, I'll be glad to explain or elaborate it.
Like keep track of discussions in target audience forum and slide in a link or tutorial on how to solve the problem using my tool? But where do such discussions happen for ui designers?
What if I didn't know about ycombinator and reddit. What I would have done. Just continue building the product. But I'd like to balance building and selling.