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I've mentioned this in the past but I mind sponsorship a lot less when it's highly relevant for the channel. For example a lot of engineering channels are sponsored by JLPCB who provided machining services or PCBs for the project video - that makes sense.

Coffee influencers selling me NordVPN on a video about grinder particle size distribution does not.

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I've actually bought/planned to buy a few things that I was introduced to via YouTube sponsorships, but it's never been any of the generic YouTube sponsor merchandise. It's always something highly relevant to the topic of the channel, or even the specific video. Usually some sort of specialty tool.

but if the sponsorship is relevant it could be a conflict of interest for the editorial

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