I made a website for our local rubble removal business – What can I improve?

I have added bing's clarity, do any of you guys use that heatmap feature?

Seems cute, but unsure if I would actually make use of it.

I added all the SEO related content I could think off, but not sure if I might be missing something, hoping some SEO experts here can give me tips on what I can improve.

I am not a very "creative" person from a design point of view, so had to rely on words and clean code.

The website is built using PHP, no templates. I would like to improve it so that our local business will actually show up on Google, but I am not sure what else to improve.

Appreciate feedback and guidance and hopefully learning something more about SEO.

I optimized the images as best I could as well.