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That's always been the easiest way. You can employ someone to work for you, but then you have to pay them, it creates a cashflow issue and you're assuming larger risk. It's much more efficient to structure your business to take a cut of someone else working for themselves as it trades a lower profit margin for a larger base and lower risk.

> Sometimes it feels like the easiest way to make money with a new business today is to build something that helps another person make money.

Isn't this exactly what all B2B businesses do?

I more meant that they probably have enough of the market now to stop collecting information. They can just charge their customers to access what's already there and offer a small discount if those customers contribute their new data

During a gold rush, sell shovels.