They probably ran A/B test and this wording led to increased registrations rate.
Not sure why everyone instantly assumes product teams are not aware of marketings basics. It is consumers driving how the products evolve, not the other way around.
Not sure why everyone instantly assumes product teams are not aware of marketings basics. It is consumers driving how the products evolve, not the other way around.
Product teams are often wrong, and A/B tests can lead to inferior long term solutions.
As always, it's best to criticize the idea, not the people.