An indie creator I follow recently implored fans to buy their next game on Steam and not other platforms... because in order to be profitable they absolutely needed to get their game to be ranked on Steam above a certain review threshold, and reviews of the game would only count towards their ranking if matched with specifically a Steam purchase. And once again, I get this weird feeling. I'm struck that at the point where a creator is begging users to reinforce the most dominant PC gaming platform because if those users buy the game somewhere else that has better creator terms and fees, the platform will (in effect) punish their store listing, something might be going wrong with the market.
Sometimes Apple advocates will point at similarly bad situations in other markets and say, "what, are you going to regulate that too?"
Don't threaten me with a good time.