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If apple was a young startup, struggling to get market share, or struggling to turn a profit, I can understand why they might want a cut of profits here.

But they literally have more cash than anyone in the world... why bother with this?!

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Ah, but isn't it the other way around? If you are a young startup without market share (but well funded), you don't care about the extra margin. Uber was cheap before it killed the taxis.

They have to make more and more money or their stock goes down. This is the gross world we live in now. There’s a reason Warren Buffett sold half of his Apple holdings. They’ve squeezed blood from the turnip about as much as you can.

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