Here's more info on the initiative: https://www.whitehouse.gov/briefing-room/statements-releases...
You should consider this rule to be as at least as real as a bill going through congress with broad bipartisan support.
Expect a handful of populist announcements leading up to some "October" surprise that has been in the works for some time. It will be most obvious when it is generally favorable and can proceed without the need for two-party agreement.
Of course, these really aren't big enough needle movers to be so cynical about & I trust this as another small and steady step in the same direction this administration was already going in. I mean, if this was something related to cancelling student debt or using the bully pulpit to pressure congress into rescheduling marijuana, I'd take your point. But when a certain political party is doing a few things here and a few things there that are good for consumers, that's actively earning votes as opposed to simply trying to not be the lesser of two evils.
Biden’s last ditch attempt to hold on was discussing actual action on SCOTUS.
That campaign death rattle alone seems to have been enough evidence to me that push come to shove these folks will force something that results in more support, especially if it means keeping their job.