I hate to break it to all the people that failed to read, including the OP, but the hated acronym you want is BFM not BMF.
As for judgment on the actual issue, I think ContentID bends over backward to big content to forestall more heavy handed moves, at the expense of bad mistakes like this one.
It looks like it's profitable for BFM to claim or create lots of media clips so they get paid for these ads, in the interim period before the creator appeals. To fix it the incentives would have to change.
Here's a prior example where BFM erroneously claimed a license to a classical performance, which messed with ContentID.
http://productforums.google.com/forum/#!topic/youtube/VdWWVV...
Youtube should punish BFM's mistake.