I used to run a social media management firm where we catered to real estate agents. For 12 dollar an hour, me and my partner would manage personal facebook and instagram accounts of realtors and small business owners but mostly realtors. We would pretend to be them, interact with people, add new friends and maintain a CRM of influential facebook acquitances they had. We had better virtual relationship with complete strangers then our realtors had in real life. To us it was the same. We pretended to be charasmatic and took risks in social communications that we wouldn't in real life. People trusted the person they thought they were talking to and recommended them as a realtor to their friends. We journaled their birthdays, anniversary and any significant thing in the CRM.

It was a win, win and win.

But at the end of the day real estate market crashed and we had an incredibly hard time to convince new clients that these business model actually works.