Drinking has dropped off significantly. Unsurprising if there’s going to be backlash against people saying it’s not a good thing to do from the people who stand to make money from it.
Rather than just health, i wonder if outside prices have contributed. I no longer gobout and drink...easier to be in with a few cans.
IIRC it's mostly that a lot of younger adults never started drinking, for reasons that are varied and maybe still kind of unclear on a societal level. Previous drinkers quitting may be part of it but I haven't read much about that group being larger than in previous generations.
Specifically a lot of younger people are using cannabis, rather than alcohol, so alcohol use has declined in those populations.