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The problem here- if I understand correctly- is not that companies were voting with their wallets, even together. The problem is that they were willing to do it only as long as all the others were doing the same. Some companies standing by their principles, and willing to pay the price for it, is one thing. Making sure that nobody else benefits from the space you leave is another.

>Companies are not individuals

Unless they want to spend unlimited amounts of money to influence politics, that is!

Sorry, I should have added nuance : illegal for unions and non-profits, mostly immoral for individuals, the only moral and legal boycott is BUD is what I learned from USians.

> Companies voting with their wallet together? Illegal.

Companies being told to "go fuck yourselves" by Twitter's CEO and complying? Legal.