Google has satellite views, they run their own network of vehicles to gather streetview data at a planetary scale, they follow every Android user (with Google Services installed) to know popular locations, new and closed businesses, likely opening hours, travel times, and more. They (at one point) pushed users to update store information, and then (from everything I've heard) charge out the ass for embedding a Google Map view.
I am ecstatic that we have a free-as-in-beer, donation and corporate sponsorship funded, open-for-all map that not only can go blow-for-blow with this absolute behenoth, but in this case actually won.
So while "smug" may be overselling it, "thrilled" would not be
Bit of an ironic one to leave out though, considering my preferences with most of the software I use and enjoy.