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Comment by roydivision | Hacker News Reader

Intel should never be directing its branding at the end user in the first place. Joe Public doesn't give a rats ass what is powering his device. Ask anyone off the street if they know who AMD are and what they produce. Concentrate on making good product and the device manufacturers will come to you.

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>Ask anyone off the street if they know who AMD are and what they produce.

That's why Intel, AMD and Nvidia are super obnoxious with plastering laptop keyboards with their stickers. They want the consumers to know what's inside.

Intel has spent the last 25 years training consumers to look for the "intel inside" sticker. It's the only thing that's kept intel afloat while they butcher their engineering tallent.

People shouldn't care, but they do.

I'm not so sure nobody cares. Because of the apple's M1-3 machines battery life, people already associate ARM chips with power efficiency.

People will always want their laptop/tablet/phone batteries to last longer, and if makers of those devices know that consumers associate ARM with power efficiency, they will want to take advantage of that.

They know that the latest Apple laptop is the fastest, but they don't know an ARM from a leg, and neither should they need to.

apple: "Out latest laptop has <magic maguffin>!"

consumer, at the store: "why doesn't this thing have <magic maguffin>!? bring me something that has <magic maguffin>!!!"

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