Some prior discussion: https://news.ycombinator.com/item?id=28688643
Scott Adams (before he went a bit cuckoo) was a huge proponent of it and he exposed me to the concept in my mid 20s. It heavily resonated with me and fundamentally changed my outlook on several areas of life.
This specific framing of Quests vs Goals seems a bit more like a change in framing your perspective, but I see some similar concepts, eg:
> You don’t just get the novel started, you become a writer. You don’t just declutter the house, you get your house in order.