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Funny enough, fireship had a good take on it just the other day. "As a tech company you either go bankrupt as a hero or live long enough to become an illegal monoply"

https://m.youtube.com/watch?v=jx2dDV2eWBM

Remember when everyone cheered when Google was winning lawsuits because they were the small guys?

Yes. How gray is your beard?

"Don't be evil."

There's plenty of marketing targeted towards children outside of Big Tech. What's the difference when they do it?

They aren’t new players with potential electoral influence, and the old media players are in decline.

TV, radio and newspaper ads are regulated by the FTC. Advertising on these mediums is limited (24 hours in a day, X number of pages in a paper) and illegal content can be easily tracked and archived, and prosecuted.

Big Tech serves an ungodly number of ads from all kinds of scrupulous and unscrupulous parties. Ad content is almost impossible to track and monitor. Big Tech says "let us self-regulate" while also saying "it's not possible to ensure thaf every single ad we serve complies with the law, we're doing our best".