Since I got kids I realized how they are the weakest link in the chain and are targeted by everyone. From tobacco (at the end nobody starts smoking at 30), to "free" cartoons (peppa pig backpack is not free, though), school book sellers. Heck, even the school this year pressured to put my kid in their social media.
There is a whole world of people making their living out of your kids.
Sorry for the rant. This is just another two. Does not surprise me.