> Fox falls into a category of people that the University of Michigan marketing professor Scott Rick has spent years studying:
... people that resist marketing!
Oh, the horror.
... people that resist marketing!
Oh, the horror.
> But the tightwads I spoke with have very real agita—panic, guilt, stress—over their financial situation, even though there’s no real reason for them to worry. They drag around a phantom limb of poverty, burdened with the sneaking sense that something isn’t right, no matter what their bank account says.
You can see yourself the language used to describe saving not spending as that used to describe abnormal behaviour driven by unreasonable delusions.
It's an article crafted to normalise spending.
This is flat-out false.
This seems more an error of attribution than flat out wrong, but sure, take a performative extreme by all means.
"marketing works, even when you know how marketing works.
if you think you're immune, then you'll be tagged as the 'thinks they're immune' demographic and hit with alternative methods, which usually work"