I think some of the tension is that:

> 2. FooLabs offers FooCloud, a paid, hosted, managed version of Foo for those who don't want to run Foo themselves.

> 4. FooLabs' hosted version doesn't really have much advantage over AWS and AWS has a huge base of existing customers, so it outcompetes FooLabs.

FooCloud is often run with what is perceived as excessive costs/margins, so 1. they get really poor uptake, and 2. it's really easy for AWS to undercut them.