Nice 'Holy Mountain' vibes in the promo video.
What was it about the video that made you think it's generative? That it's surrealistic?
And it consists of short, highly composed shots, which is how non-professional (read: non-Sora) AI videos are these days. They create the individual images then animate them into 2-4 second clips with slight, predictable movement.
Musicians are a funny bunch, just because there’s a simple way of doing something doesn’t mean that that’s what they’ll do.
That's not really Teenage Engineering's primary market, in the same way Rolex's primary market isn't "people who need to tell the time". Both T.E and Rolex products do their jobs really well, but the people buying them are buying more for the aesthetic than the function.
Teenage Engineering are primarily a design boutique, although musicians do use their products their main audience are collectors / audiophiles / graphic designers going through a mid-life crisis.
(This one came pretty close to getting me)
Not unlike the iPad market.
Genre is contextual. An instrument can “sound like” one genre solo / when highlighted, yet contribute an entirely different sound when submerged in the mix.
Modern country music uses “disco” instruments but not in a way that sounds like disco. A guzheng makes pretty much the same sound as a banjo, but nobody notices because the music the two instruments conventionally get used in doesn’t have much overlap (in play style, but also in terms of what other instruments are used together with them.) A fiddle is literally just a violin, but they’re used so differently that people call them different names (mostly because a “trained fiddler” knows a very different skill than a “trained violinist.”)
Also, there are music genres that just use “everything”, with musicians constantly looking for a new sound for every track they put out. Industrial and electro are both like this.
In short, there are plenty of professional musicians — especially live keyboardists — that already have a setup, but still hunt for new instruments/effects to achieve a new “sound”. (Normally that’s just through VST plugins, sure, but there’s also a thriving market for physical old analog synths that haven’t been digitally replicated yet — and this product is clearly intended to appeal to people used to buying in that market.)
When you said "that video", it was ambiguous whether "that" referred to the promo video or the one the comment shared. It seemed fairly clear to me that you'd be asking an AI question about the 2024 promo video and not the one from 1973, but it evidently wasn't clear enough as multiple people have assumed the latter.
Apparently I'm the official translator for both sides of this conversation.