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On top of that, the mindshare of "Googling it" dominates users brains just as much as Kleenex branding does. I'm sure most of us have watched someone use another search engine to look up Google before.

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Yeah, I still say "Google it" even though I've been using DDG and more recently Kagi for years - I discovered saying anything else seems to lose people when trying to help them. Even just saying "search for" gives me deer in the headlight responses until I say "search on google".

Have you tried it recently? "Search for" gets me less 'deer in the headlights' looks than "google it", probably because these days most people are searching for things through apps instead of browser. Browsers are quietly becoming a niche technology with wide swaths of the population.

Browse the web as a normie would, without adblocker/etc extensions and other techy web saavy, and it should quickly become apparent why. Telling people to google something is like telling them to wade into a sewer.

Yeah as recently as this last week with tech peers, apparently "search for" came across as "look for this in sharepoint" not to search for it on the internet, but "google it" instantly was understood.

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