I wouldn't speak negatively of them nor their shortcomings. Instead, I'd focus on positively promoting the benefits your platform offers.
The fact that your benefits happen to solve their problems is just a convenient coincidence.
The fact that your benefits happen to solve their problems is just a convenient coincidence.
I've considered that approach - it's kind of like taking the moral high ground, isn't it? Which is great. However, i think i could really hit a nerve in the marketplace with people who use X but really hate it, and it would position my product brilliantly.
As opposed to 'this product will do X really well'. I think the copy would pretty much write itself if i said 'Are you using X but sick of how complicated it is? I'll do the same job, but in half the time and with half the headaches.'
I'm just thinking this approach, however risky it is, could really be a lightning rod for attention. However i'm really interested to see what others think around here?
For example, people who hate Java's verbose syntax are instantly attracted to "minimal syntax" and "faster development time" claims, while equating that to their own pain points automatically. Plus, then it seems more like a solution to them than something panning the competition, and endears themselves more to your service without having had to resort.
Simply put, you're likely to get better traction if you don't go negative, and if the pain points you mention are real, you don't need to spell out that you are "less wordy than Java." Just prove that you can get the same output with less work.