All those game mags in the 90's were riddled with ads. Plus I remember renting NES games from Blockbuster and other video game rental stores. 12:1 shit ratio was true then.

Still, I think Game Informer was one of the better magazines, along with Video Games and Computer Entertainment.

But the demise of print-based anything for games was rather obvious once broadband Internet became ubiquitous and online gaming became a real thing. I haven't touched a magazine let alone a video game magazine in over a decade. Doesn't mean they're not cool to have, or don't perform a valuable function, but I'm surprised it lasted this long.