At some point in my life I started watching people play games on YouTube far more than I play games myself. There are a handful of channels I follow where the creator (influencer?) plays a wide variety of new games completely uncut. Very often, for a single game there are 100+ 30 minute videos of the entire game.
I find this kind of deep-dive into the game to be invaluable. Good creators/influencers make it abundantly clear when they are taking a sponsorship. It is also usually clear when a sponsored game gets 4 videos (total of 2 hours of content) how the creator feels, even if they don't explicitly criticize the game. Although, the better creators will offer unbiased opinions even on sponsored content.
When I compare this to the vast majority of gaming "journalism" that I grew up with, I am more than happy with the new status quo.