I don’t recall what the ratios of our output are for China vs Europe, but the reasons China is such an important buyer and why our hazelnuts are considered preferred/premium are:
-My understanding is that China loves in shell hazelnuts, basically like a traditional thing over there, possibly being related to new year celebrations.
-We have multiple varieties of hazelnuts that each have their advantages and disadvantages. We have a lot that work well for direct eating. It’s more difficult to get exactly what you need from Turkey, since their focus seems mostly about fat content, rather than taste/color/size/texture/shelf-life.
-American reputation for safe and sanity food. Our farms are more sanity (as much as any farm can ever be), less contaminated with pollution and pesticide residues, and we have much more capable cleaning infrastructure where nuts are washed/sanitized(a “kill step”)/dried.
-We control the moths and bacterial blight which results in low amounts of infested nuts going out. If you’ve ever eaten in shell pistachios, you’ll know that occasionally you’ll get a dried worm or shriveled/moldy black nut. Can’t really eliminate it yet, but we keep it at an “acceptable” level.
-We are better at keeping the nuts climate controlled, so they don’t go rancid.
-Geographically we are well positioned, able to send them to the ports within state, and across the pacific.
-When prices are reasonable, the demand in China is big enough that they could completely absorb our output even if we doubled it and sent it all to China. Last I checked we produce about 4-5% of the world output. Turkey is like 75%.