One of the compelling features of kdb+/Q that isn't explicitly called out here is
vertical integration: it's a single piece of technology that can handle the use-cases of a whole stack of other off-the-shelf technologies you'd otherwise need to select and glue together. The Q language, data serialization primitives, and IPC capabilities allow a skilled programmer to tailor-build
exactly the system you need in one language, often in a codebase that would fit on a few sheets of paper instead of a few hundred or thousand.
If your organization has already committed to serving some of these roles with other pieces of software, protocols, or formats, the benefits of vertical integration- both in development workflow and overall performance- are diminished. When kdb+ itself is both proprietary and expensive it is understandably difficult to justify a total commitment to it for new projects. It's a real shame, because the tech itself is a jewel.