They probably have some internal churn targets to hit, else people will start to figure out that the app isn't worth their time and try a different one
If they design the system right, their audience just won't marry or have long term stable relationships
Though to be clear, just because I think the other more stable thing is valuable to folks even with the availability of the sex slot machine, I still don't love businesses trying to push slot machines or any kind really.
debatable if it got more prevalent because of them, as afaik the statistics indicate both, less short _and_ less long term relationships, so :shrug:
(Not a rhetorical question - as a queer person who's never used a dating site or app and who's been in a long-term relationship (now married) for almost 8 years now, I really do have no idea what people do on there.)
Where in the past women settled for a number of reasons, including economic and societal/familial expectations, they no longer do. And because women are much less apt to settle down, men settle down less too. More free women = more free men = less committed relationships. (assuming we are seeing fewer committed relationships - I didn't fact-check that)
Not at all scientific, just a vibe.
Therefore, with increased ability to live independently, expect more risk adverse behavior, which means a larger percentage of the “bottom” of the dating market goes uncoupled forever.
I’ve heard women unironically say “I want him to fuck my life up”. Risk aversion is only a trait in the poor or those with significant trauma, which the dating market reminds us, are dysgenic traits…