Why do strawberries seldom live up to their promise?
newyorker.com
newyorker.com
Add to that fact that transportation now includes going halfway across the world because consumers want the fruit available all year long, and that makes things even more complicated.
Another great counterexample is grapes. Grapes almost always taste great.
Apples are all fairly horrible except the Cosmic Crisp. The rest are bland and disappointing.
Mangoes and nectarines are also fantastic when they’re in season. The yellow mangoes, not the red ones.
Blackberries are also great. Our grocery store has some really big berries, albeit on the pricier side.
Seriously though, a bowl full of fresh fruits is vastly preferable to ice cream or any other synthetic dessert. I feel bad for people who are stuck with cantaloupe and gala apples.
You must have had some bad apples (pun intended).
Any apple that's a hybrid of a Royal Gala and something else is guaranteed to at least be crisp and somewhat sweet.
Royal Gala is crisp, a little less sweet and acidic, and has a fairly watery taste (not necessarily a bad thing—imagine drinking off a cold, fast-flowing creek).
Pink Lady is very crisp, sweeter, and more acidic.
Envy apples are top-tier apples. Crisp, sweet, similarly watery to Royal Gala, and are usually immense. For me a single apple can stave off both lunch and dinner, it's superb. Although they are fairly expensive.
Fuji apples are equally large but considerably less sweet, though still crisp and watery.
Not to me. I love bananas, but I don't think they start tasting good until they've started to freckle.
> feel bad for people who are stuck with cantaloupe
Don't feel bad for me! I love cantaloupe even more than bananas.
Just like certain animals have ecological niches, you must be feasting at certain corporate parties.
I'd be interested to see an independent study of household preferences on this.
I suspect most people in my circle would prefer tasty, nutritious, local, and seasonal over the current situation.
Almost always, they prefer poor quality in their favorite fruits to top quality of less favorable fruits.
If we did that at any meaningful scale our whole food system would have to change. I'd welcome it personally, but at least in the US our system is a fragile house of cards and I don't think people would be prepared for what may change or break along the way.
Your local monopsony grocery chain, however, does not. And they, not you, are the volume buyer who matters.
In addition, most consumers, very specifically, will buy uniformly colorful, firm, tasteless fruit over anything even slightly bruised.
About the best you can do as a consumer is try to find actual farmer's markets and spend your money locally.
Stalls pop up all over selling them direct from farms, and the first ones of the season usually go for $10+ for a ~500g/1lbs basket.
Part of it is the short time from they're picked and till they're in the stores/stalls for sale. Another is the specific breed of strawberries, there's a large variety between the various ones. But our weather plays a large role[1], up north with our long sunny days and cool nights combining to make the berries grow slower and taste more.
To me they most certainly live up to their promise, and enjoy them a lot each season.
[1]: https://www.nytnorge.no/artikler/en-guide-til-norske-jordbae...
Yeah no. At least here, the flavor is in the colored bits. The white bits are mostly just water indeed. The best ones here have a deeply saturated red color almost entirely throughout.
And you don't want them too large, preferably around half an inch in diameter. I joke that all strawberries being born with the same amount of flavor, it just gets spread out as they grow.
They're bang in season at the moment and my wife and I are getting half a kilo (a pound) in about 40 mins of lazy picking in the mornings before work. They are absolutely delicious and freeze well for cakes, crumbles and such in the winter.
Anyway, they are delicious, but we've had ridiculous amounts of rain this summer. All the rain seems to have made them flower and grow earlier than usual and die off much faster. Normally there's fruit for about a solid month. I think we barely got a week this hear :-(
Come to think of it, the wild plums are usually ripe at the end of August. I should go check that they aren't also ripening early, because they don't last long.
Brings back a funny memory. First day of school in Oregon, teacher asks a bunch of kids what they did for vacation. One boy says his dad paid him to take out blackberries. A new girl, from Texas, spoke up: "Why on earth would you kill a berry bush?"
A real, "you're not from around here are ya?" moment. In western Oregon, blackberries are so pervasive and grow so fast, you have to fight then off to save your property!
I also tried the “sweetest batch” thing that the All In podcast recommended. Still mediocre. Grapes, mangoes, and nectarines are consistently a far better option.
Usually we think private equity sucks the life out of a company, leaving an empty husk. It doesnt end there. They sucked profits out of the flavor of strawberries.
In 30 years the owning class will own everybody's bodily organs, mark my words.
It's true for almost all basic needs and that makes me sad. Most people would die not tasting great drinking water or enjoying uninterrupted electricity we take for granted.
https://www.tapasmagazine.es/en/the-reason-why-jose-andres-r...
We usually get Tomatero Farms strawberries. Driscolls is OK but better for raspberries in my opinion. In season they all come from farms in locations like Monterey County, which is not far away. You have to eat them quickly, though, or they go bad.
The best strawberries in the Bay Area are from the Japanese-American farms. They're not beholden to the "Big Ag" lab grown berries Driscolls and actually taste good but they're extremely seasonal and sometimes hard to find.
[0] https://www.wsj.com/arts-culture/food-cooking/driscolls-stra...
> If you buy the strawberries and you leave them in your car, then you go put gas in it, if you open the door and your car smells like hot trash—the strawberries are probably really good.
In addition to other factors mentioned, refrigerating strawberries diminishes their flavor.
This bit from Camus' The Plague has always stuck with me as analysis done right:
"He walks quickly. When crossing a street, he steps off the sidewalk without changing his pace, but two out of three times makes a little hop when he steps on to the sidewalk on the other side. He is absentminded and, when driving his car, often leaves his side-signals on after he has turned a corner. Always bareheaded. Looks knowledgeable."