Ok. I might have misworded my answer, but assuming that cloudflare has to do more about this, what would it be?
That said, they're also using the "utility argument" - just as your phone provider won't screen you at every call you make, your electricity provider won't lock your supply until you authenticate use for non-nefarious purposes , your ISP won't content-filter, Cloudflare also says they won't police per-use other than when under explicit legal mandate (court injunctions). That's fair enough, at least to me.
Either discontinue the service, or serve each pipe from a subdomain that encodes the original source. Something that lets security tooling block known bad sites, without having them block a lot of legitimate sites.