Remember the point of an ad. It's to be memorable, and to get people talking about it. Google wants people talking about Gemini. Well, here we are. I think Google won in this instance. But yes, the ad content is very bad.
I don’t think that’s what they wanted.
I think the expression was created by publicists who, of course, want more publicity no matter what, because it makes them money.
I don’t think they like this brand. I think they want people talking about things that promote them.
I was honestly disappointed that Microsoft shut down Tay because they feared reputation damage. So yes, this was in my opinion good advertising, and a bad handling of the outcry from Microsoft's side.
I guess Microsoft wants to target a different audience ...