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I know nothing about promotional email, but I'm curious if you ever provided links so that the user didn't have to type an answer in order to provide a bit of information - something along the lines of "I'm using this for a personal project" or "I'm considering this for my company".

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I've tried that maybe once or twice in the past decade. It was a lot of work to set up. And while it made tallying up results easier (like a poll), it didn't nearly provide as much insight as open-ended answers did.

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